Kelley Buckley
Claire Carlin
Susan Johnson
Jenni LeBlanc
Bob Perkowitz
Celina Plaza
Tracy Russ
Meighen Speiser
Bredy Trombino
Shelly Ribs
John Doe
James Brown
Chris Starke
Caroline Meeks
Nicolas Cage
Bryce Larkin
Vanessa Mae
Samantha
Thierry Jackson
Freddy French
Shelly Ribs
John Doe

Kara Ball

Higher Education Sector Director

Dan Barry

Municipalities Sector Director

Tim Fink

Faith Communities Sector Director

Ashley Fisher-Poggio

Executive Assistant

Cindy Frei

Director of Communications

Caroline Hodge

Research Manager

Chloe Hwang

Development Manager

Susan Johnson

Director of Finance and Administration

Dirk Kincannon

Chief Administrative Officer

Nickie Kluge

Sector Marketing Manager

Peggy Knudson

Vice President of Development

Kirra Krygsman

Associate Marketing Manager

Wayne Lifshitz

Vice President of Programs

Hanna Mandell

Marketing Intern

Deb Mindel

Digital Technology Manager

Bob Perkowitz

President & Founder

Lita Reyes

Business Sector Director

Meighen Speiser

Chief Engagement Officer

Jennifer Tabola

Health Sector Director

Kaoshoua Vang

Graphic Designer

Jeremiah Worrell

Office Administrator

Heather Moseley

Executive Assistant

The ecoAmerica staff has built multi-million dollar consumer businesses, developed and ran some of the most innovative successful environmental, political, and social marketing programs to date, fostered collaboration and change amongst dynamic and diverse leaders, driven strategic consumer campaigns for global brands, and produced award-winning events.

In addition, we include many bright and passionate interns in our endeavors.

Kara Ball

Higher Education Sector Director

Prior to joining ecoAmerica as the Higher Education Director, Kara served as the Director of Strategic Relationships with National Wildlife Federation where she helped build new partnerships and relationships with business, faith leaders, President's Advisory Council members and supporters to advance climate solutions, environmental education, and habitat conservation priorities. 

Kara served as Executive Director of the Blue Ridge Center for Environmental Stewardship in Virginia, where she provided leadership and strategic direction to advance environmental education, sustainable agriculture and cultural history programs. She also served as Director of Sustainable Countrysides with Western Pennsylvania Conservancy where she established the Conservancy's first place-based program in a high priority conservation area - the Sideling Hill Creek watershed. She also worked for seven years with Booz, Allen & Hamilton management consulting firm, directing projects for private and public sector clients including the Environmental Protection Agency. 

Kara holds a Master of Public Policy with a concentration in environmental policy and an emphasis on sustainable economic development, and a Master of Business Administration, both from the University of Maryland. 

 When she's not working, Kara enjoys jogging and birding. She is a certified Virginia Master Naturalist, a trained Climate Reality presenter, and joined her husband Rev. Jim Ball for the "What Would Jesus Drive" tour and educational campaign to reduce pollution and fuel consumption from our transportation choices.

Dan Barry

Municipalities Sector Director

Prior to joining ecoAmerica as the Municipalities Sector Director for MomentUs, Dan served as the Senior Climate Policy Analyst for the District of Columbia Department of the Environment’s Office of Policy and Sustainability, where he advanced climate mitigation and preparedness plans for the nation’s capital and created sector-based sustainability pledges.

Prior to DDOE, Dan worked for 25 years with local, state, national and international environmental advocacy organizations, including VPIRG, Rural Vermont, Environmental Working Group, CLEAR, Americans for the Environment, Friends of the Earth, Environmental Defense Fund, and Save Our Environment.

Dan grew up on a dairy farm in Vermont and lived in Saudi Arabia as a teenager. He earned BA degrees in Philosophy and Sociology from the University of Vermont, and an MS in Environmental Policy and Communications from Green Mountain College. Dan, his wife Maria, and son Ethan live in Washington, where they are active in local parks advocacy, and promoting underground music events. On weekends, Dan coaches sports he never played to other peoples’ children.

Tim Fink

Faith Communities Sector Director

Tim is the Faith Communities Director for MomentUs. Prior to joining ecoAmerica, he was the Project Manager for the 25x’25 Alliance, where he worked on renewable energy issues and helped build climate change awareness and preparedness in the agriculture and forestry sectors. From 2008 to 2010, Tim served as the first Executive Director of Iowa Interfaith Power & Light, a faith-based environmental organization. He has a Master of Theological Studies from Harvard Divinity School and first became interested in environmental issues hiking and kayaking the Upper Iowa River as an undergraduate at Luther College. Tim has extensive experience in politics, including work with five political campaigns and as a legislative assistant to the Chair of the House Energy Committee for Iowa's General Assembly. He lives in North Bethesda, Maryland with his wife.

Ashley Fisher-Poggio

Ashley Fisher-Poggio

Executive Assistant

As the Executive Assistant, Ashley is primarily responsible for providing high-level administrative support to the President, working closely with the VP of Development to directly support all operational aspects of the Board and fundraising, while also providing administrative and project support to the Executive Management Team.  Prior to joining ecoAmerica, Ashley was the Global Exchange Fair Trade Store East Coast Manager where she led and directed all activities including organizational management, event coordination, strategic marketing, training, procurement, and payroll administration. A California native, Ashley moved to D.C. to attend The Catholic University of America where she received a degree in Sociology for International Development and a minor in Comparative Politics. With an extensive international background and long time involvement in international social justice work, she brings an in-depth understanding of the connections between cultures, organizations, and people around the globe. As part of her international experiences in places such as Poland and South Africa, she has worked closely with representatives from the International Relations community such as the Permanent of Secretariat of the Community of Democracies as Assistant Head of Regional Programs and External Relations Coordinator.

Cindy Frei


Cindy Frei

Director of Communications

Cindy is a digital marketer with more than 15 years experience creating and managing marketing and communication strategies across multiple platforms and formats to drive consumer engagement, increase leads and brand awareness. Her focuses include content creation & strategy, team management, data analysis, directing creative initiatives and managing digital resources to create social media & cross platform campaigns.

Cindy started her career in the television business almost 20 years ago, developing and producing national television series for cable and broadcast networks like ABC, CBS, Discovery and the National Geographic Channel. When Silicon Valley took off, she jumped on the bandwagon and helped raise almost $9.6 million dollars to found a technology company called How2TV.com where she closed deals with companies like General Electric, Toyota and Samsung. Cindy had the unique opportunity to travel to Africa with Jane Goodall to produce a film for Animal Planet, and discovered over 1300 hours of extraordinary chimpanzee footage. She saw an opportunity to use this footage to create a marketing campaign for the Institute to generate brand awareness, donations and website traffic. She left the television industry and launched her own marketing firm called Vizolution with the Jane Goodall Institute as her first client. Cindy then created a large-scale content marketing campaign for the Institute, which included a web series, a footage licensing deal with Getty Images, a television deal and more. In no time, Busch Gardens/Sea World, the Defense Intelligence Agency, renowned Buddhist meditation teacher Tara Brach and others came on board. Cindy then went on to become Vice President of Marketing for a $25 million dollar market research firm called MarketResearch.com where she initiated a content marketing strategy to drive demand, increase conversion rates and generate a higher return on marketing investments for their products & services.

A storyteller at heart, Cindy combines the art of creation with business acumen and new technology fluency to drive business goals. Her expertise is creating content to bring a company’s story to life and capturing the spirit and emotion of brands through words, visuals and ideas.

Caroline Hodge

Research Manager

As ecoAmerica’s Research Manager, Caroline is responsible for analysis, write-up, and outreach for a range of social science and marketing research projects that uncover both how Americans think about climate change, and how we can best engage them on the issue. Caroline graduated Phi Beta Kappa from Stanford University with a B.A. in Psychology and a B.A. in Philosophy and Religious Studies. While at Stanford, Caroline worked as a research assistant in Prof. Greg Walton’s social psychology lab and in Prof. Nicole Ardoin’s social ecology lab. Her senior honors thesis in psychology, which was awarded the Firestone Medal for Undergraduate Research, explored how different ways of framing the relationship between people and nature impacts concern about environmental issues, including climate change. Prior to joining ecoAmerica, Caroline interned at the Pacific Institute, an environmental think-tank based in Oakland, CA, and the Peninsula Open Space Trust in Palo Alto, CA. Caroline is a recipient of the Udall Scholarship.

Chloe Hwang

Development Manager

As ecoAmerica’s Development Manager, Chloe works to cultivate new donors, leverage and expand existing relationships, and support the VP of Development in meeting ecoAmerica’s ambitious fundraising goals. Most recently, Chloe served as the Development Associate at Alliance for Justice, where she helped maintain a robust foundation fundraising program by identifying new prospects through research, writing grant reports and proposals, and honing external funder communications. She has also held development internships at Common Cause and the National Whistleblowers Center, both national nonprofit organizations.

Chloe graduated from Cornell University with a B.A. in Linguistics. A California native, she fell in love with Washington, D.C. during her summers as an intern there. She serves on the leadership committee of the Young Nonprofit Professionals Network, where she helps maintain the technology needs of an all-volunteer organization. Chloe is passionate about working to improve how nonprofits use technology to advance their causes.

Susan Johnson
Director of Finance and Administration

Suzy joins ecoAmerica after ten years serving as the CFO/Treasurer for Rice Associates, Inc., the firm offers a broad range of surveying and mapping services to a diverse base of public and private clients. While there she oversaw the growth of the corporation from a small business entity to a multi-million dollar corporation. She also spearheaded the transition of the privately owned corporation into a fully functioning ESOP with employees owning more than 49% of the company. Before Rice Associates she was the Controller for a large national non-profit dealing with the issue of hunger in the United States and abroad. She received her BS from George Mason University with a major in Business and a minor in Accounting. She volunteers for the local farmers market and acts as a mentor for unwed teenage mothers in her community. On her downtime she enjoys spending time with her four sons, grandson, and her husband of over 27 years. She also enjoys attending rallies and going for long rides with her husband on their Harley. Suzy resides in Virginia with her family and 3 dogs.

Dirk Kincannon

Chief Administrative Officer

Dirk Kincannon is ecoAmerica’s Chief Administrative Officer, responsible for finance, human resources, systems, and operations. Prior to ecoAmerica Dirk was the Chief Operating Officer at Vivaterra where he oversaw finance, operations, and administration. Before Vivaterra he held positions in financial management as Director of Finance at Napastyle and as Controller of eGain Communications (EGAN), where he helped lead the company through its IPO in 1999. Dirk began his finance career at Velocity, Inc. and served as accounting manager there and later at WhoWhere?—now part of Lycos, Inc. Dirk received his BA from the University of California, Berkeley and his MBA from Golden Gate University. He was a volunteer English teacher in West Sumatra, Indonesia with Volunteers in Asia and also taught in Hungary. He lives in the San Francisco Bay Area with his wife and daughter. He enjoys playing piano (especially duets with his daughter) and loves to cycle and swim.

Nickie Kluge

Sector Marketing Manager

Nickie collaborates on the strategy for, and oversees the direction in the planning, creation, production, and management of sector engagement marketing, programs, and strategic partnerships for ecoAmerica’s MomentUs program. Prior to joining ecoAmerica, Nickie worked as marketing manager for the Golden Gate National Parks Conservancy for the Institute at the Golden Gate and the Golden Gate Bridge 75th Anniversary programs, managing partnerships and developing and managing a diverse set of advertising, print, video, social media, and web projects and strategies. She has worked on campaigns to implement healthy and sustainable food in America’s national parks, expand environmental thought leadership programs, develop environmentally and financially sustainable opportunities for youth in the Ecuadorian Amazon, and empower communities to gain access to fresh water in the Galápagos Islands. Before working in the public sector, she managed marketing projects for two technology firms over six years. She holds a Bachelor of Arts degree in Communication Arts: TV, Radio, and Film with a certificate in Environmental Studies from the University of Wisconsin-Madison.

Peggy Knudson

Vice President of Development

Peggy is responsible for identifying, cultivating, winning and stewarding donors for ecoAmerica. She has nearly 20 years of experience in fundraising and grantmaking, including at the Brookings Institution, where she was Director of Development for Foreign Policy; at the Center for American Progress, where she was Senior Vice President for Development; at Friends of the Global Fight Against AIDS, Tuberculosis and Malaria, where she was Vice President for Development. She started her career at the German Marshall Fund of the United States, where she was promoted to Acting Director of the Fund’s Berlin office in 1990 after the fall of the Berlin Wall. Peggy has also been Associate Senior Editor at The Chronicle of Philanthropy, Executive Director of Women In International Security (a networking organization designed to promote women as decision makers in foreign and defense affairs), and a Marketing Manager at the Treuhandanstalt, the German privatization agency that restructured and sold formerly state-owned East German companies. Beyond the professional realm, Peggy has volunteered as a third-grade teacher in Ibadan, Nigeria. Peggy has an M.A. in European studies and economics from the Johns Hopkins University School of Advanced International Studies (SAIS) and a B.A. (summa cum laude) in journalism and English from the University of North Dakota, in her home state. She is fluent in German and has lived in Freiburg, Dresden, and Berlin, her favorite city, where you can always bring your bike on the mass transit system and the trains run everywhere and on time. She lives in Washington, D.C., with her family, and dreams of the day when the 200-year-old post-and-beam cabin they are rebuilding on the Cacapon River in West Virginia will be finished.

Kirra Krygsman

Associate Marketing Manager

Kirra Krygsman supports the planning, production, and management of sector engagement marketing, programs, and strategic partnerships for ecoAmerica’s MomentUs program. Formally, Kirra supported both of ecoAmerica's research and marketing departments, and has recently graduated from the University of California, Berkeley with a B.S. in Molecular Environmental Biology with an emphasis in Human Health and the Environment. Prior to joining ecoAmerica Kirra interned for the U.S. Department of Commerce, where she gathered and analyzed information on developments in international clean technology market trends for companies in the Bay area. She also has a passion for scientific research, as she has worked at the Lawrence Berkeley National Lab researching and presenting on carbon fixation in algae for biofuels. Kirra throughly enjoys running, yoga, surfing and during the winter months she can be found snowboarding down the slopes in Tahoe. Go Bears!

Wayne Lifshitz

Vice President, Programs

Wayne Lifshitz is ecoAmerica’s Vice President of Programs, responsible for the management and implementation of the MomentUS initiative. Prior to joining ecoAmerica, Wayne was Chief Operating Officer at RescueSCG, a marketing company that focuses on behavior-change campaigns and programs. Wayne has extensive experience in the nonprofit, government and philanthropic sectors. He began his career as an environmental education Peace Corps volunteer in Uruguay and then spent a decade working in international public health, first as a Senior Program Officer with Africare-Angola and then as a Program Director at CARE. Wayne was also a strategy management consultant with Booz Allen Hamilton and currently serves on the board of the Rational Games Foundation, which teaches negotiation and encourages the use of games and play to resolve conflict and promote peace. 

Wayne received a B.A. in Economics from the University of California, Berkeley and an M.P.H. in International Environmental Health from Boston University. He is a Certified Partnership Broker and Project Management Professional (PMP). He resides in a suburb of Washington, DC with his family. Wayne has lived and worked in more than 20 countries, sailed thousands of ocean miles, climbed Kilimanjaro, and is an active martial artist with a black belt in Japanese jujitsu and a 3rd-degree brown belt in judo. He also likes to invent things and holds a couple of patents.

Hanna Mandell

Marketing Intern

Hanna is a senior at UC Berkeley pursuing a degree in Integrative Biology and Spanish. She supports the team by assisting with marketing strategy and execution, balanced by coursework and fieldwork focused on human anatomy/physiology - and exploring new areas of biology. In the past, Hanna has worked in various healthcare settings; particularly, she contributed to the implementation of a medical clinic in a rural village of Honduras and found value in her interactions with members of the community. Aside from her aspiration to attend medical school, Hanna is the founder of The Brain Connection, a non-profit tutoring organization that she developed and launched in 2008. Under her supervision and off-site direction, the program continues to encourage the academic success of young learners. Hanna’s passion for innovation allows her to bring a creative perspective to her work at ecoAmerica. When she’s not studying, Hanna loves to dance, listen to music, and travel the world with her family. Go Bears!

Deb Mindel

Digital Technology Manager

As the Digital Technology Manager, Deb is responsible for the project and product management of the MomentUs website. This includes the design, build, and maintenance of sector microsites, online presence, digital communications, and backend platforms. Deb is enthusiastic about information design centered on the customer journey. Prior to joining ecoAmerica, she managed the product development and strategy of an educational portal for the largest photography trade association, and provided digital marketing expertise to National Geographic Traveler. She led the integrated marketing and digital communications strategy as Director of Marketing for Santa Fe Photographic Workshops, a world-renowned photography education center. In a more temperate climate, Deb managed the user experience, creative direction, and content strategy for the $1.5M Webby award-winning website of the Monterey Bay Aquarium. She is a cum laude graduate of Carnegie Mellon and lives in the San Francisco Bay Area, when she’s not out exploring the national parks with her camera.

Heather Moseley

Executive Assistant

Heather comes to ecoAmerica with a decade of experience in the non-profit sector, working primarily in International Women’s Rights, with such fantastic organizations as The Global Fund for Women, Breast Cancer Action and V-Day (AKA “The Vagina Monologues”). She has filled many roles within these organizations, working in finance, development, event production, and executive-level office administration. As Executive Assistant in the San Francisco office, she works closely with the Chief Engagement Officer and shares the responsibility of coordinating all things related to the west coast branch of ecoAmerica.

Bob Perkowitz
Founder and President

Bob Perkowitz is an entrepreneur, environmentalist, writer, investor and distance cyclist. Over the past 25 years Bob has been President of direct marketing and manufacturing organizations with revenues reaching $600 million, including Cornerstone Brands, Smith+Noble and Joanna Western Mills. Bob currently is Managing Partner of VivaTerra LLC and ecoSalon LLC and a partner in Arqua Equity Partners, LLC. In the non-profit sector, in addition to his work with ecoAmerica, Bob is on the boards of the Environmental Defense Fund, Environmental Defense Fund of North Carolina and World Bicycle Relief. He also served a Trustee of the Sierra Club Foundation from 2001-2007. Bob received a B.S. in Social Thought from Lake Forest College and an M.B.A. from Lake Forest Graduate School of Management. He resides in Washington, DC and San Francisco with his wife Lisa Renstrom. Bob has ridden his bike across North and South America, Australia, Europe and part of Asia, and is currently trying to figure out how to complete the Asia ride and pedal across Africa.

Lita Reyes

Business Sector Director

As the Business Sector Director, Lita brings both sales and marketing acumen from her corporate experience and as partner/CEO at Reyes Marketing. She understands consumer behavior, has designed nationally scaled promotions, and has helped to grow over 20 major brands in local, national, and global markets. She has worked at world-class companies such as AT&T, Mars. Inc., and Sprint, and formed long-term client relationships with TomKat Charitable Trust, Charles Schwab, and Lee Hecht Harrison. Lita is passionate about our environment and sustainability as well as energized by positively engaging executives, thought leaders, philanthropists, and consumers. She has a unique ability to bring disparate groups together, cultivate clarity to align team efforts, and motivate teams and leaders alike to achieve a shared vision. She received a B.S. in Business from the University of Florida and an M.B.A. from Florida Atlantic University. Lita lives in San Francisco and when not working, thrives on the warmth of her family and friends, hiking in diverse environments, sustainable food, and fine art photography.

Meighen Speiser
Chief Engagement Officer

Meighen is ecoAmerica's Chief Engagement Officer, overseeing the strategy and management of marketing, programs, and research for ecoAmerica and ecoAmerica initiatives. Before joining ecoAmerica, Meighen was the Brand Director for (RED). She was integral to the conception, launch and continued growth of the (RED) brand, and led collaboration with partners (Gap, Hallmark, Windows and more) on all consumer-facing expressions of their (PRODUCT) RED partnership. Meighen also worked at Mattel, Inc. where she held roles in brand and marketing for their consumer products division with over 1,000 worldwide licensees of the Barbie other Mattel brands. Previously, Meighen achieved success in financial services as VP Marketing for Robertson Stephens Investment Bank. As Chief Engagement Officer at ecoAmerica, Meighen fulfills her long-time goal of a career in sustainability and to lead marketing for an eco-progressive organization. Meighen lives in San Francisco with her husband and two young children.

Jennifer Tabola

Health Sector Director

Prior to joining ecoAmerica as the Health Sector Director for MomentUs, Jennifer served as the Senior Director of Education at the National Environmental Education Foundation where she led national strategy, programming and partnerships to advance K-12 environmental education and equip youth to develop solutions to environmental challenges through grants, awards, learning resources, contests and events, including National Environmental Education Week, the country’s largest celebration of environmental education. Jennifer’s career spans the nonprofit, government and philanthropic sectors and includes serving as one of the inaugural AmeriCorps Program Officers and the Director of Training and Education for the National Civilian Conservation Corps at the Corporation for National and Community Service, helping to establish an early literacy initiative in Minnesota which has become the country’s largest state AmeriCorps program, conducting executive search with the Nonprofit Professionals Advisory Group, and running a consulting practice tackling environmental, education and civic engagement issues.

As a Peace Corps Volunteer in Ecuador with her husband, Jennifer helped develop the country's first urban environmental youth service corps and collaborated with international and local NGOs to establish a community mobile health clinic. A Las Vegas, Nevada native, Jennifer earned a Bachelor's in Social Ecology from the University of California, Irvine, and holds a Master’s in Education, Planning and Social Policy from Harvard University. She has served as an Executive Fellow crafting welfare to work policy within the California Governor’s Office and as an Education Policy Fellow with the Institute for Educational Leadership. Jennifer serves on the Green Schools National Network Advisory Council, is a certified Master Naturalist, and loves adventures on the sports field, in the great outdoors and urban centers, and on the stage with her two young boys.

Kaoshoua Vang

Graphic Designer

Kaoshoua brings more than 5 years of experience in print design, including brochures, flyers, infographics, illustrations, layouts, logos, and branding. Before joining ecoAmerica, she worked for ESET, an anti-virus software company located in San Diego, where she combined her graphic design and project management skills to organize and successfully execute numerous creative requests, promotional campaigns and was instrumental in planning large company events. Kaoshoua also spearheaded many philanthropic campaigns that raised a significant amount for non-profits such as Feeding America, ASPCA, and Crisis House. Before joining ESET, Kaoshoua worked at National University as the office administrator and interned at Custom Interior, an interior design firm. Kaoshoua earned her BA in Graphic Design from San Diego State University in 2012. In her free time she enjoys cooking, baking, do-it-yourself projects, and spending time with her dog, Hachi.

Jeremiah Worrell

Office Administrator

As office administrator, Jeremiah works closely with the director of finance & administration and the senior leadership team to provide high-level administrative and operational support, while managing all aspects of the day-to-day running of the office. Prior to joining the ecoAmerica team, he worked for seven years as an operations manager for Regus Business Centers, where he oversaw the operations and accounting for his location, ensuring budget compliance and profitability on the local level and for the company at large. Jeremiah also worked at the United States Department of Justice as an office assistant in the Civil Division. Jeremiah studied Business Administration at Georgetown University before transferring to pursue other professional pursuits and passions.

In addition to his professional duties, Jeremiah works tirelessly at his church where he is very active in the music department as a choir director and vocalist, leveraging his studies in vocal music education from George Mason University. Singing and recording with the choir has afforded him the opportunity to travel extensively and to help his community through outreach events.

ecoAmerica Interns

Amanda Jenkins
Development intern, Spring 2015

Nell Sather
MomentUs intern, Fall 2014

DC Office: 1730 Rhode Island Ave. NW, Suite 200, Washington DC 20036

SF Office: 870 Market Street, Suite 428, San Francisco CA 94102

© 2006 - 2014 ecoAmerica