Cindy is a digital marketer with more than 15 years experience creating and managing marketing and communication strategies across multiple platforms and formats to drive consumer engagement, increase leads and brand awareness. Her focuses include content creation & strategy, team management, data analysis, directing creative initiatives and managing digital resources to create social media & cross platform campaigns.
Cindy started her career in the television business almost 20 years ago, developing and producing national television series for cable and broadcast networks like ABC, CBS, Discovery and the National Geographic Channel. When Silicon Valley took off, she jumped on the bandwagon and helped raise almost $9.6 million dollars to found a technology company called How2TV.com where she closed deals with companies like General Electric, Toyota and Samsung. Cindy had the unique opportunity to travel to Africa with Jane Goodall to produce a film for Animal Planet, and discovered over 1300 hours of extraordinary chimpanzee footage. She saw an opportunity to use this footage to create a marketing campaign for the Institute to generate brand awareness, donations and website traffic. She left the television industry and launched her own marketing firm called Vizolution with the Jane Goodall Institute as her first client. Cindy then created a large-scale content marketing campaign for the Institute, which included a web series, a footage licensing deal with Getty Images, a television deal and more. In no time, Busch Gardens/Sea World, the Defense Intelligence Agency, renowned Buddhist meditation teacher Tara Brach and others came on board. Cindy then went on to become Vice President of Marketing for a $25 million dollar market research firm called MarketResearch.com where she initiated a content marketing strategy to drive demand, increase conversion rates and generate a higher return on marketing investments for their products & services.
A storyteller at heart, Cindy combines the art of creation with business acumen and new technology fluency to drive business goals. Her expertise is creating content to bring a company’s story to life and capturing the spirit and emotion of brands through words, visuals and ideas.