Until ecoAmerica partnered with MonsterTrak and the Environmental Defense Fund (EDF), there wasn't a website where job seekers could find a full range of green jobs. Existing small, niche "green job" only websites served a tiny fraction of the market need.
ecoAmerica's psychographic research showed that green jobs were a hopeful, optimistic message on the environment that resonates with Americans. GreenCareers then turned the seemingly ubiquitous rhetoric about green jobs into a tangible reality for early career job seekers. As they personally benefit from these employment opportunities, Americans realize that investments in environmental protection can be real solutions to our economic problems.