Nature Rocks inspires and empowers parents to reconnect their families to nature for happier, healthier and smarter children. By connecting to tangible benefits and providing tools to support outdoor activities, Nature Rocks helps parents reprioritize nature as a vital part of healthy families and communities, establishing a new conservation constituency.

Nature Rocks includes a dynamic website with helpful tools, tips and information. In addition, interactive features include an online “nature finder,” activity and event finders, seasonal activity guides and more – all supported by a robust social media presence. In January 2012, ecoAmerica transitioned Nature Rocks to The Nature Conservancy.

Dates: Launched May 2009, ongoing

Audience: 100 million+ American parents with children 12 years and under

Strategy: Emphasize that health, education and family bonding are strengthened by nature

Impact: Continued staggering growth in social media following (nearly 200,000), national media coverage, new program partners, national team of on-the-ground and online Nature Rocks Ambassadors

Awards: Best of Green 2011: Best Nature Twitter Feed

Website: naturerocks.org

Partners:

DC Office: 1730 Rhode Island Ave. NW, Suite 200, Washington DC 20036

SF Office: 870 Market Street, Suite 428, San Francisco CA 94102

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