Report Archives

2009 Climate & Energy Truths: Our Common Future

Climate and Energy Truths: Our Common Future is a communications research project conducted to determine effective frameworks and messages for speaking with the American public about energy climate change, climate solutions, renewable energy and carbon based fuels.

This research is an ecoAmerica project conducted by Westen StrategiesLake Research Partners with support from Natural Resources Defense Council and funded by ecoAmerica, NRDC and individual investors.

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2008 The American Climate Values Survey

ecoAmerica partnered with SRI-BI for our second application of sophisticated psychographic research on American environmental and more specifically, climate values. The American Climate Values Survey (ACVS) builds on the findings from our first, AEVS, research, with new insights and implications on and for engaging mainstream Americans in climate change solutions.  This research guided ecoAmerica's program strategy through 2010, and provides deep understanding on the differences between environmental and climate values and how to connect with mainstream Americans accordingly.

This research is an ecoAmerica project in collaboration with Strategic Business Insights and sponsored by the Alliance for Climate Protection, the Department of Conservation of the State of CaliforniaNRDC, and The Nature Conservancy.

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2006 The American Environmental Survey

The American Environmental Values Survey (AEVS) is the first application of sophisticated psychographic research to environmental advocacy. It guides ecoAmerica's program strategy, and offers a deep understanding on how to connect with mainstream Americans. We shared the findings with hundreds of environmental groups and foundations to help them enhance their own environmental progress work.

This research is an ecoAmerica project in collaboration with Strategic Business Insights and sponsored by the Sierra ClubEarthjustice, and ecoAmerica.

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