Nature Rocks inspires and empowers parents to reconnect their families to nature for happier, healthier and smarter children. By connecting to tangible beneﬁts and providing tools to support outdoor activities, Nature Rocks helps parents reprioritize nature as a vital part of healthy families and communities, establishing a new conservation constituency.
Nature Rocks includes a dynamic website with helpful tools, tips and information. In addition, interactive features include an online “nature ﬁnder,” activity and event ﬁnders, seasonal activity guides and more – all supported by a robust social media presence. In January 2012, ecoAmerica transitioned Nature Rocks to The Nature Conservancy.