was launched to help Americans save $600 or more per year on energy costs and contribute to the revitalization of the American economy simply by tuning up their homes for energy efficiency. A project of Clean Tech for Obama (CT4O), a volunteer network of clean tech and green business leaders and ecoAmerica, ReCharge America offers Americans easy steps and helpful tools to start saving money on their energy bills, with additional steps to share the savings with their friends and neighbors.

The ReCharge America Home Energy Savings Kit offers 10 easy steps for Americans to make their homes more energy efficient. The campaign is supported by a public service announcement video narrated by journalist, Lisa Ling, as well as a grass roots outreach effort, teleconference training, and other activities. The video and toolkit helps Americans take the key first steps on home energy savings, inspires them to reach out to their neighbors, and provides information on next steps, grants and programs that can lead to even bigger savings for our homes and nation.

Dates: Launched January 2009, on the National Day of Service

Audience: 70MM+ Baby Boomer Americans

Strategy: Inspire individual change through benefits and resources, and empower the communal inclination of Baby Boomers to spread the savings others.

Impact: The program was featured on the National Day of Service website. The program was updated for subsequent nation days of service since.



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