Sarah Finnie is an investor in large-scale climate solutions and the Founding Director of The 51 Percent Project, which identifies efficacious communications strategies, messaging, and modalities to effectively address climate change with ambition — in time to avoid the worst extreme-weather scenarios predicted by scientists. The 51 Percent Project is based at Boston University’s Institute for Sustainable Energy, where Robinson is a Senior Fellow. She is appointed to BU’s College of Communication as Adjunct Clinical Professor. Robinson is currently collaborating on three research projects, including the Rapid Switch Corporate inquiry at Princeton University’s Andlinger Center for Energy and the Environment.
Robinson is the founding partner of WeSpire, a Boston tech firm whose rich-data behavior-change platform is utilized by Fortune 500 organizations to power corporate sustainability programs. Clients include Bank of America, BASF, Cox Communications, MGM Resorts, Unilever (partial list). Her 2019-2020 speaking engagements include the Princeton University Environmental Institute; Babson College; the Sun Valley Institute for Resilience (video); the National Council for Science & the Environment; the Boston Globe/Pulitzer Center; the American Meteorological Society; and the AHC corporate affiliates group, a member-only business network for senior executives in industry, energy, and finance.
Robinson serves on the Advisory Council of Boston Harbor Now and its cross-sector Climate Task Force. She is a Trustee of EcoAmerica, the Washington DC organization building climate action across sectors of faith, health, and communities. Robinson began her career at The New Yorker and continued at The Atlantic and at iVillage, where she was the launch content director to IPO. Publications include The Atlantic, HuffPost, and mindbodygreen.
B.A., Princeton University, English; M.A., Middlebury College Bread Loaf School of English, English Literature.
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