ecoAmerica conducts world-class research to understand which Americans are ready to move on climate, how, and how to speak with them in ways that motivate action. We offer psychographic and values-based research, topical research on trends and to consolidate social science into guidance, communications research, and tested messaging guidance for effective climate conversations. We offer these findings in guides that can be directly applied in the real world, helping leaders connect with people and inspire them to act.
This guide chronicles the impacts of climate change on Americans’ health and psychological well-being, including increases in stress and anxiety, loss of community identity, heightened aggression and violence, and many others. It builds from our 2014 Beyond Storms and Droughts research, and is intended to further inform and empower health and medical professionals, community and elected leaders, and the public.
Featuring talking points, do’s and don’ts, and a sample speech, this guide equips local leaders with the tools to effectively engage their residents and stakeholders on climate solutions.
Discover research-tested, values-based messaging that’s proven to resonate with people of faith, along with tips on how to deepen engagement and position climate action as a moral imperative.
Combining qualitative and quantitative research, this guide goes beyond standard polling to offer culturally relevant words, phrases, and narratives for successfully engaging fellow Latinos on climate.
Learn how to create messaging that truly resonates with health care audiences. This guide helps health professionals connect the dots between climate and health, and engage productively and effectively with patients and peers.
This guide is an update to our original Communicating on Climate: 13 Steps and Guiding Principles. Drawn from the latest research and real-life experience, it outlines a specific, easy-to-follow process for crafting and delivering successful climate change messages.
Designed to engage Americans across political and demographic groups on climate solutions, this guide builds on ecoAmerica’s previous messaging research. Includes general messages that increase personal relevance and motivation, tips for application, and thematic language on faith, health, communities, higher education, and business.
This report, a collaboration between ecoAmerica and Health and Environmental Funders Network, is designed to introduce grantmakers to issues and opportunities that lie at the intersection of climate change and health.
This report dives deeper into the results of American Climate Values 2014: Psychographic and Demographic Insights to understand the climate attitudes of Americans who describe their faith as an important or the most important part of their lives.
This supplementary report focuses on the results of American Climate Values 2014: Psychographic and Demographic Insights to understand the climate attitudes of Americans who identify strongly with the healthcare sector and greater health community.
A joint project between the Center for Research on Environmental Decisions (CRED) at the Earth Institute, Columbia University and ecoAmerica, this guide includes research from a range of social science fields, including psychology, anthropology, and behavioral economics, and is designed to be useful for experienced and novice communicators alike.
This reports builds upon the results of our ACV14 report by uncovering the common and distinct climate change viewpoints, values, and beliefs of African, Asian, and Hispanic/Latino Americans vs. national averages and each other. This research is an ecoAmerica project in collaboration with Strategic Business Insights (SBI).
A new version of this report will be released in early 2017. If you’d like to receive the new report when it becomes available, please sign up here.
This report explores the likely psychological impacts of climate change, from stress, anxiety, and depression to increases in violence and aggression and loss of community identity. This research is a joint project between ecoAmerica and the American Psychological Association.
The American Climate Values (ACV) survey builds longitudinally on the results of ecoAmerica’s AEVS (2006), ACVS (2008), and ACEVS (2011), with renewed focus on the visible and local impacts of climate change, local and national solutions on climate, and narratives, asks, and messengers that motivate personal and public policy action. This research is an ecoAmerica project in collaboration with Strategic Business Insights (SBI).