Nicole Hill, MPH, Research and Marketing Manager, ecoAmerica in conversation with Jennifer Giordano, Vice President, Marketing, ecoAmerica
ecoAmerica’s latest survey finds that almost half of Americans are very concerned about climate change, yet only 14% think others around them are very concerned. Very few report that friends and family are influencing their climate concern. Rather, nearly 4 in 5 say changing seasonal weather patterns are the culprit. Pluralistic ignorance may be at play, which would explain why Americans aren’t vocalizing their concern to others — they believe the people around them don’t feel the same.