We measure a spectrum of social values and how they relate to attitudes on climate and sustainability, as well as personal and public policy behaviors. This research identifies large sectors of Americans who are ready to shift their behaviors.
Social Science Research:
The social sciences are filled with research on climate change and its social, political, psychological, and behavioral implications. ecoAmerica assembles teams of social scientists to pull together the best work into seminal reports for each field, adding practical application to the findings.
We provide rigorously-tested, motivating narratives that inform, inspire and empower people to positive solutions. Harnessing best practices in communications and neuroscience, our proven methodology helps to break down receptivity barriers and increase absorption, saliency & urgency.
This research provides context on the external cultural factors influencing Americans, including in the economic, political, & social dimensions.