Predictive consumer research enables ecoAmerica to catalyze behavior-changing programs for Americans

Psychographic Research:

We measure a spectrum of social values and how they relate to attitudes on climate and sustainability, as well as personal and public policy behaviors. This research identifies large sectors of Americans who are ready to shift their behaviors.


Social Science Research:

The social sciences are filled with research on climate change and its social, political, psychological, and behavioral implications. ecoAmerica assembles teams of social scientists to pull together the best work into seminal reports for each field, adding practical application to the findings.


Communications Research:

We provide rigorously-tested, motivating narratives that inform, inspire and empower people to positive solutions. Harnessing best practices in communications and neuroscience, our proven methodology helps to break down receptivity barriers and increase absorption, saliency & urgency.


Sector Research:

This research provides context on the external cultural factors influencing Americans, including in the economic, political, & social dimensions.

American Climate Values 2014:
Insights by Racial and Ethnic Groups

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African, Asian, and Hispanic/Latino Americans' climate values, beliefs, and attitudes.

Learn More   Psych Impacts <br>Psychographic and Demographic Insights

American Climate Values 2014:
Psychographic and Demographic Insights

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Insights about Americans' climate values. Webinar & Summary of Recommendations

Learn More   American Climate Values 2014 <br>Psychographic and Demographic Insights

Beyond Storms & Droughts: The
Psychological Impacts of Climate Change

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Analysis of climate’s psychological impacts, and tips on how leaders can prepare for them.

Learn More   Psych Impacts <br>Psychographic and Demographic Insights

Campaigns II: Recent Learnings from
Other Social Movements

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Analysis of successful social movements, and applications to engage Americans on climate.

Learn More   Campaigns II: Recent Learnings from <br>Other Social Movements

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American Climate Values 2014: Insights by Racial and Ethnic Groups

The American Climate Values 2014: Insights by Racial and Ethnic Groups builds upon the results of ACV14 report, released this past April, Psychographic and Demographic Insights by by uncovering the common and distinct climate change viewpoints, values and beliefs of African, Asian, and Hispanic/Latino Americans vs. national averages and each other. The findings within the report are offered as a resource for any organization interested in engaging African, Asian, or Hispanic/Latino Americans in climate solutions. It provides data, analysis, and recommendations for climate advocates to consider when refining strategies for and deepening engagement with these key American groups.

This research is an ecoAmerica project in collaboration with Strategic Business Insights (SBI) and sponsored by NRDCSkoll Global Threats FundThe Nature Conservancy, Energy Foundation, World Wildlife Fund, and individual donors.

Click on the following link to view a webinar about the report. The webinar features the report’s authors and Geof Rochester, Managing Director of The Nature Conservancy.

Click on the following link to  download a 2-page summary of the report.

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Beyond Storms & Droughts: The Psychological Impacts of Climate Change

Beyond Storms and Droughts: The Psychological Impacts of Climate Change overviews the likely psychological impacts of climate change, from stress, anxiety and depression to increases in violence and aggression and loss of community identity. It discusses the pathways through which these and other impacts on human well-being will arise, why some communities will be hit harder than others, and how psychological impacts interact with physical health. The report also includes guidance to help engage the public on climate change through the lens of mental health and well-being, as well as a list of tips for preparing and strengthening communities to withstand these impacts.

This report is a joint project between ecoAmerica and the American Psychological Association, and was produced in collaboration with psychologists Dr. Susan Clayton (College of Wooster) and Dr. Christie Manning (Macalester College).

Click on the following link to view a webinar about the report. The webinar features the report’s authors and Dr. Norman Anderson, CEO of the American Psychological Association.

Click on the following link to  download a 1-page summary of the report.

Click on the following link to  read a blog post about the report.

Read press about the report from ClimateWire, Triple Pundit, Black Press USA, The Weather Channel, and Take Part.

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American Climate Values 2014: Psychographic and Demographic Insights

The American Climate Values (ACV) survey builds longitudinally on the results of ecoAmerica's AEVS (2006), ACVS (2008), and ACEVS (2011), with renewed focus on the visible and local impacts of climate change, local and national solutions on climate, and narratives, asks, and messengers that motivate personal and public policy action. ACV details how Americans think, feel and react to climate and environmental issues, and uses a sophisticated research methodology to draw insights on how to effectively engage Americans on climate solutions.

This research is an ecoAmerica project in collaboration with Strategic Business Insights (SBI) and sponsored by NRDCSkoll Global Threats FundThe Nature ConservancyEnergy Foundation, and individual donors.

Click on the following link to  download the supplement of implications and recommendations.

Click on the following link to  view the webinar.

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Campaigns II: Recent Learnings from Other Social Movements

ecoAmerica's report Campaigns II: Recent Learnings from Other Social Movements chronicles how three major U.S. campaigns -- Obama’s reelection, marriage equality, and the legalization of marijuana -- successfully engaged mainstream support to win meaningful social change victories. From messengers and messages, to strategies and social media, ecoAmerica has analyzed the success factors that took each campaign from stalemate to success. The report concludes with guidance on how to apply these findings to increase the reach and effectiveness in building engagement and public support of Americans on climate.

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Communicating on Climate: 13 Steps and Guiding Principles

Communicating on Climate, 13 Steps and Guiding Principles combines the latest research on climate communications with road-tested communication best practices in an easy-to-use, practically applicable guide. Step-by-step principles and illustrated examples provide climate communicators guidance and guardrails for crafting emotionally resonant, personalized, and effective climate communications.

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2013 New Facts, Old Myths: Environmental Polling Trends

ecoAmerica’s report New Facts, Old Myths: Environmental Polling Trends synthesizes several months of polls on American attitudes on climate during 2012-2013. The report examines longitudinal and topical polling on climate change belief, concern, urgency, demographics of attitudes, and support for possible solutions. Major finding: the data suggest that climate change has become a mainstream concern in America across many sectors of society.

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2012 Climate Impacts: Take Care and Prepare

The Climate Impacts: Take Care and Prepare report shows new potential message frames that may be effective to increase action and urgency on climate. We must remove “adaptation” from our messaging, allowing ambivalence, and focus on: preparing for changes in climate and weather that seem to be already happening, taking steps to prevent changes from causing further damage, and trying to prevent changes and prepare for those that we can’t to help protect our safety.

This research is an ecoAmerica project conducted by Lake Research Partners with support from MacArthur Foundation .

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2012 Trends in America's Climate & Environmental Attitudes

ecoAmerica’s annual report Trends in America’s Climate and Environmental Attitudes looks across several polls and data points to compare findings and bring forth the larger narrative on current American awareness, attitudes and choices on the environment and climate. The report also includes notable shifts, divides, and opportunities.  This is our second edition, published in 2012.

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2011 The American Climate & Environmental Values Survey

The American Climate and Environmental Value Survey (ACEVS) is the third application of sophisticated psychographic research on American environmental and climate values. The goal of ACEVS is to increase the leverage, scale, reach, and most importantly, efficacy, of climate and environmental initiatives by empowering the movement with proven research and methodology for authentically engaging Americans in climate and environmental solutions, bringing these Americans to solutions on their own terms, in context of their choosing, and for their personal benefit.

This research is an ecoAmerica project in collaboration with Strategic Business Insights (SBI) and sponsored by NRDCEDFThe Nature ConservancyOcean ConservancyDefenders of WildlifeThe National Audubon Society, and individual donors.

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2011 Trends in America’s Climate and Environmental Attitudes

ecoAmerica’s annual report 2011 Trends in America’s Climate and Environmental Attitudes looks across several polls and data points to compare findings and bring forth the larger narrative on current American awareness, attitudes and choices on the environment and climate. The report also includes notable shifts, divides, and opportunities.  This is our first edition, published in 2011.

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